Theory – The Art Shop is a homegrown Indian business specializing in handcrafted, artist-grade watercolors. Founded by a passionate artist, the shop offers a diverse range of shimmer and glitter watercolors in various shades and sizes, catering to both amateur and professional artists. Our products are meticulously crafted using high-quality raw materials to ensure vibrant and lasting colors. The shop’s commitment to quality and creativity has garnered a loyal customer base, making it a notable name in the Indian art community. Through our dedication, we continue to inspire and support artists across India.